"Branding in Architecture, how do we start?" at Harvard-GSD, organized by Spain GSD.
In nowadays mediatized society and culture, we are witnessing a revolution in the way we perceive and describe the world that surrounds us. How do these changes affect architecture? Can Branding provide architects the tools and solutions to enable them to add value to their firms and projects, engage new audiences and be relevant to society?
March 10th 2015
Event description HERE